We invest in impactful technology startups and help companies grow through digital channels
Wealth accumulates with age and privilege, which means that in general, capital assets are located in people and places where the effects of climate change aren’t experienced as drastically as elsewhere. These populations, who are familiar, but not born in the digital world, have the resources to decide which technologically and sustainably impactful innovations get funded.
Aikainen was established in 2021 to accelerate the green, digital megatrend. Aikainen aims to build the bridge between capital and impactful startups. We believe that the best way to build a new, better world is to invest in world changing ideas. And in teams who are fearless enough to implement their big visions.
Soon after our launch, we noticed that besides capital, we have one super power where we are able to help our startups: Digital growth. During our time collaborating with startups and founders, we have been trying various different things to reach growth and some methods have been more effective than others. While learning the hard way, through various mistakes, we have gained valuable insight on choosing the most effective digital strategies and digital sales channels.
Even in 2020’s companies are heavily focused on growing through traditional sales channels, such as cold calling, TV or radio advertising. There’s nothing wrong with that. However, online sales methods such as online content creation, online advertising & inbound marketing are the ones that scale.
As we understood our super power, we realised that it is our obligation to start sharing this knowledge and help companies along our portfolio startups to grow digitally. And this is the moment we created our first commercial product, digital growth evaluation.
If you have anything in your mind, regarding startups, digital growth, or anything else, please do not hesitate to contact us.